ABOUT ME

ATTRIBUTES: I have over 8 years of experience in visual communications, competitive marketing strategies, and interactive creative processes; three areas that can make businesses thrive. As an individual and as a team player, I flourish in a supportive and collaborative work environment that relies on constructive feedback.

I have studied Integrated Marketing Communications at the University of California in Berkeley, Graphic Design at the Academy of Art University in San Francisco, and Multimedia Arts & Technologies at Santa Barbara City College. My passion for both art and education has led me to broaden my horizons in the fields of web design, photography, video, and non-traditional marketing.

I am driven by social, cultural, and environmental contemporary issues, which are a great source of inspiration. Aesthetics and balance are characteristics that I highly regard when developing and evaluating pieces of communication.

PORTFOLIO: Collateral, Internet, Identity, Packaging, and Fine Art; represent the range of media, skills, and qualifications that make up my experience. I invite you to explore my portfolio and hope you enjoy viewing it as much as I enjoyed creating it.

PROFILE: LinkedIn, Julian Becerra

ASSOCIATIONS: Interaction Design Association (IxDA), Art & Design Association, eMarketing Association Network, Communication Arts Association, Academy of Art University Alumni Association, Green (Environmental) Association, User Experience Association, The Professional Association for Design (AIGA), Web Professionals Ireland Association (WPI), Irish Designers Network Association.

RECENT WORK

OPENCAST, COMMUNITY PROJECT: Plan, design, and develop the Opencast image and style guide while working directly with stakeholders from Educational Technology Services (ETS; University of California Berkeley). Design and develop Content Management System (CMS) based blog to facilitate communication and collaboration among partner members and institutions from across the academic world.

WHETSTONE, AVEDA: Developed Whetstone’s online marketing strategy through the implementation of Search Engine Optimization (SEO; Google Webmaster Tools) techniques, Search Engine Marketing (SEM; Google Adwords, Google Analytics) to help increase overall brand awareness, sales, and foot traffic.