ESSURE BRAND

ROLE: Artistic Direction, Design, Execution & Brand Management

DESCRIPTION: The Essure brand is representative of the medical device category with a slight feminine twist to resemble the essence of the procedure. The use of the lavender-colored swoosh in combination with the letters “e,” provides a cutting-edge representative visual of the product. Several consumer and physician marketing programs have presented the need for brand extensions of the Essure brand; such as the Essure Woman brand for patient outreach and the Essure Accredited Practice brand for practice outreach. These sub-brands continue to hold the Essure brand equity with modified artistic expressions that represent the marketing objective and overall message extension. The Essure Brand Style Guide was designed to control the brand image and establish a standard’s manual with specific instructions for brand usage and reproduction.

TECHNOLOGY: Adobe Photoshop, Adobe Illustrator, Adobe Acrobat, Quark Xpress, Microsoft Word, Microsoft Excel

CREATED: Summer 2004