REPLENISH

ROLE: Artistic Direction, Design, Execution & Production Management

DESCRIPTION: Replenish, a sub-brand of the Lonely Planet travel books and publishing company, consists of a series of drinks and snacks for the everyday traveler. The main purpose of the Replenish image is to generate awareness on global warming and the vulnerability of certain animal species. The Replenish brand communicates, to a certain degree, a sense of free-flowing-spirit that brings with it a dynamic composition of fun-loving character. The name Replenish has dual meanings: primarily, it refers to the “replenishing” of bodily fluids and nutrients during travel hikes, walks, sunbaths, etc; secondarily, it refers to the “replenishing” of wildlife, the animal kingdom to a certain extent. Upon purchasing a Replenish branded product, a certain monetary percentage of the profit for each one of these “Replenish” products will be donated to the International Wildlife Reserves across the world.

TECHNOLOGY: Adobe Photoshop, Adobe Illustrator

CREATED: Fall 2001