ROTAPLAST

ROLE: Artistic Direction, Design, Execution & Production Management

DESCRIPTION: As a nonprofit organization, Rotaplast cares for children victims of cleft pallets and other facial deformities. Rotaplast provides free and/or low cost surgery to children across South America, Africa, and Asia, while raising awareness and funding preventative programs. This organization provides educational and awareness materials, designed mostly to solicit funds to cover the costs of surgical procedures and administration fees. The use of royal blue and gray give this identity system a professional and legitimate presence, keeping it sophisticated, while remaining memorable. The stationary system and poster extensions are examples of how the brand identity can be portrayed with various pieces of communication.

TECHNOLOGY: Adobe Photoshop, Adobe Illustrator, Microsoft Word, CMYK Printing Process

CREATED: Spring 2001