SMOOVE MOVERS

ROLE: Artistic Direction, Design, Execution & Production Management

DESCRIPTION: Smoove Movers was a fine furniture delivery and moving company based out of Oakland, California. Their target audience consisted of furniture manufacturers, furniture sales representatives, interior designers, and middle-high income men and women looking for an honest and trustworthy furniture delivery and moving company. This identity conveys safe, fast, efficient and high-end attributes. Smoove Movers is a service-oriented moving and furniture delivery company, something that the competition and the moving industry isn’t known for. The Smoove Movers Standards Manual describes specific logo treatments, style guidelines, and instructions to ensure the use of a consistent Smoove Movers brand.

TECHNOLOGY:Adobe Illustrator, Adobe Photoshop, Quark Xpress, Microsoft Word, Microsoft Excel

CREATED: Summer 2002