THE ORGANIC CITY

ROLE: Art Direction, Design, & Identity Development Consultancy

DESCRIPTION: The word “Organic” can leave the viewer with a vast array of interpretative scenarios and meanings. In the case of The Organic City, a community and storytelling based project, the word “Organic” represents the ever organically evolving and changing faces of our communities. This brand reaches out to that primordial essence of chance and human interaction, conveyed in the form of stories being told, and passed along throughout the community, organically. This interpretation of The Organic City, in a sense, creates a life of it’s own. However, the Organic City brand also represents the individual and its integration to the community. It is through this unique integration that healthier and stronger communities bring about positive change to local societies in which we live. All of these critical elements are accurately represented by The Organic City identity.

TECHNOLOGY: Adobe Illustrator, Macromedia Fireworks

CREATED: Fall 2005