ESSURE SYSTEM

ROLE: Branding, Design, & Production Support

DESCRIPTION: The purpose of this project was to convey a more sophisticated and eye-catching package for the Essure device. The extension of the Essure brand was implemented onto the package. Because of strict FDA guidelines and governmental specifications, the design and development of the Essure package and collateral packaging material remains clean and sterile. There have been touches of color and stylistic design that supports the overall brand image, but doesn’t overbear it. Because of the wide distribution of Essure devices around the world, the inclusion of multiple language segmentations has been made available; such as: multiple language Instructions for Use (IFU), patient identification cards, and other package labeling panels or information.

TECHNOLOGY: Adobe Photoshop, Adobe Illustrator, Adobe Acrobat

CREATED: Fall 2005