IKEA LIGHT BULBS

ROLE: Artistic Direction, Design, Execution & Production Management

DESCRIPTION: Ikea has always been known for the quality of their products and their stylistic designs. The purpose of this project was to generate a new look for the Ikea energy-saving and therefore environmentally-friendly light bulb line. It was important to keep the Ikea logo intact but redefine the overall package and approach to the brand image. Conceptually, this package represents an evergreen environment, as well as an environmentally friendly technological approach to lighting – within an all natural and green forest. All of the materials utilized to produce this product would have been from recycled materials.

TECHNOLOGY: Adobe Photoshop, Adobe Illustrator, Quark Express, CMYK Printing Process

CREATED: Fall 2000