VIRGIN ATLANTIC

ROLE: Artistic Direction, Design, Execution & Production Management

DESCRIPTION: Virgin Atlantic is one of the world’s leading airlines due to their outstanding customer service and out-of-this-world entertainment system. The objective of this project was to generate an unexpected approach to the 2002 Virgin Atlantic Annual Report, while telling a story and creating a non-conventional format. This piece of communication emphasizes their service-oriented entertainment system on this in-flight-like pamphlet, appealing particularly to the curious traveler and the investor community. Virgin’s equity red is utilized to accentuate and call-out key pieces of information that support the overall creative concept.

TECHNOLOGY:Adobe Photoshop, Adobe Illustrator, Microsoft Word, Microsoft Excel, Quark Xpress, CMYK Printing Process

CREATED:Fall 2002