VOLCAR

ROLE: Artistic Direction, Design, Brand Development, Execution & Production Management

DESCRIPTION: Volcar is subsidiary of 3M and a manufacturer of rechargeable car batteries that are fully composed of natural and/or recycled materials. These materials vary from sea salt, vegetable trimmings and grass waste, lava, oils, etc. With the idea of interchangeable and spare batteries for electric cars, these collateral materials were created to convey information on how this technology works, how it is made, and why it is beneficial to humans and the environment. The main target for this product consists of electric car owners, individuals concerned about the environment, energy industry, and car manufacturers; as well as automotive corporations wanting to create a pure public image for themselves and their vehicles.

TECHNOLOGY:Adobe Photoshop, Adobe Illustrator, Quark Xpress, High-Resolution Slide & Photo Scanner, CMYK Printing Process

CREATED: Spring 2002